Library blogs potentially have many applications, but primarily they can be used to inform your patrons about your services. A blog can be an extension of a library's web presence, that is, its web site.
As the adult programming coordinator for my library system, I can use a programming blog as a marketing tool. I can let patrons know about upcoming events, perhaps providing some more details than I can offer through our web site or print articles and announcements.
After the event, patrons can post comments about their experience. While we get feedback about the program by handing out evaluation forms, patrons might also want to share what they learned at a workshop, for example, by posting comments on the programming blog.
A programming blog might also be used for our book discussion series or our adult summer reading program. The interactive nature of a blog makes it conducive to talking about ideas, about literature, about life.
Ultimately, blogs are just one of the many tools librarians can use to communicate with their community.
Namaste.
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