Wednesday, July 2, 2008

YouTube Can Be a Star!

Who knew it was so easy to get your 15 minutes of fame? With YouTube and other video hosting sites, anyone can be a star. As part of our library's Web 2.o exploration project, we had to take a look around YouTube to see what it's all about and then blog about our experience.

Since I'm already familiar with YouTube, I'll talk about how it can be used as a marketing tool for our library. My Adult Programming Committee and the Community Relations staff came up with the idea of using YouTube to market our 2008 Adult and Children's Summer Reading Program: Whole Wide World @ My Library. We thought a YouTube video could be used as a way to advertise the program. Instead of paying costly television advertising fees, the free video hosting site was a unique way of getting our Public Service Announcement out in the community. A script was written by the Community Relations Manager and the video was directed by our graphic designer.

2008 Summer Reading Program Video



Namaste.

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